Swedish Toys R Us franchise publishes gender neutral holiday catalog
Open most any children’s toy catalog and you’ll find a girls’ section filled with long-haired dolls, sparkly dresses, and all things pretty, and pink and a boys’ area with turbo shredders, attack...
View ArticleTeen’s online campaign convinces Hasbro to make gender-neutral Easy-Bake Oven
Hasbro announced today that it will introduce a gender-neutral version of its Easy-Bake Ultimate Oven. The decision was spurred by a convincing online campaign started by a Garfield, N.J., eighth...
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Viral video from GoldieBlox shows that girls can build too
GoldieBlox is a toy company determined to get girls building. Through an online store, GoldieBlox sells story books paired with construction kits that you can use to build really cool stuff. The books...
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Precocious 7-year-old girl attacks Lego’s ‘sexist’ toys
An adorable and intelligent letter by a precocious 7-year-old who thinks Lego should offer more adventures for girls is spreading like wildfire across social media channels. This young marketing whiz...
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School tells boy to leave My Little Pony backpack at home
Grayson Bruce is a huge fan of My Little Pony Rainbow Dash. A North Carolina public elementary school is forbidding a 9-year-old boy from wearing a My Little Pony backpack because school officials...
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School allows bullied boy to wear My Little Pony backpack
Noreen and Grayson Bruce appeared on ABC News 13 earlier this week to talk about the boy’s love for My Little Pony. Grayon’s school told him that he can’t wear his Rainbow Dash backpack because it’s a...
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Sexist Barbie book suggests that girls can’t be computer coders
Barbie’s ‘I Can Be a Computer Engineer’ book implies that the iconic doll doesn’t have the brains to code. (Mattel/Random House) Mattel has officially apologized for Barbie: I Can Be a Computer...
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Target scraps ‘sexist’ gender-based signage from its stores
Target announced last week it’s phasing out most gender-based signage from its stores. (Joe Raedle/Getty) Big-box retailer Target announced it’s ditching signage identifying certain sections of its...
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At last! A boy stars in a Barbie commercial
Marlo Thomas would approve! A boy stars in a new Barbie commercial. (Mattel/Moschino) Mattel is finally acknowledging the fact that boys play with Barbies. For what’s being called the first time ever,...
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Controversial ‘Girlie Glue’ allows parents to stick that bow onto baby’s head
Girlie glue allows you to stick sparkly accessories like this onto your baby. (Photo: Getty) Okay, I’ll admit it. After five years of my son refusing to wear anything other than sweatpants and...
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